Customer

Characteristics & jobs to be done

<aside> 📌 WHO is a typical customer for your product/service and what job are they trying to get done?

</aside>

Problems & needs

<aside> 📌 WHY do your customers need to use your product/service in order to get their job(s) done?

</aside>

Channels

<aside> 📌 HOW do your customers acquire your product/service?

</aside>

User Experience

<aside> 📌 WHAT do your customers do with the product to get real value?

</aside>

Product

Alternatives

<aside> 📌 HOW is your customer currently getting the job done?

</aside>

Key features

<aside> 📌 WHAT are the essentials your product must have to meet the customer’s needs?

</aside>

Value channel

<aside> 📌 WHAT is the value your channel will get by offering and selling your product?

</aside>

Key Metrics

<aside> 📌 HOW will you measure if your customer is getting a real value?

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