<aside> 📈 Run on the last Friday of each month. 45 minutes. This is where compounding lives.

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Reach + Engagements summary

• [ ] Total Reach across all posts this month
• [ ] Total Engagements
• [ ] Average per post
• [ ] Compare to last month — up/down?

Top 3 winners — pattern matching

• [ ] What was the hook style? (question, controversial, data, story)
• [ ] What channel performed? (IG, YouTube, etc.)
• [ ] What time/day did they post?
• [ ] What topic?

Bottom 3 — patterns to avoid

• [ ] Same questions: hook, channel, time, topic
• [ ] What feels like the lesson?

Adjust next month

• [ ] What to do MORE of?
• [ ] What to do LESS of?
• [ ] One experiment to try?