• Parents have no free time
• Lots of demand for this content

Existing alternatives:

• Flickr Pro
• SmugMug
• Apple MobileMe
• Facebook | | 👥 Customer Segments | List your target customers and their characteristics, as well as potential early adopters | - Parents (Creators)
• Family/friends (Viewers)

Early adopters: Parents with young kids | | 🎁 Unique Value Propositions | A single, clear, compelling message that states why you are different and worth paying attention to.

High-level concept → List your X for Y analogy (e.g. YouTube = Flickr for videos) | The fastest way to share your photos and videos.

High-level concept: Photo and video sharing without uploading. | | 🔑 Solutions | Outline a possible solution for each problem listed above | - Instant no-upload sharing

• iPhoto/folders integration

• Better notification tools | | 📺 Channels | List your path to reach your potential customers | - Friends

• Daycare

• Birthday parties

• Adwords

• Facebook

• Word of mouth | | 🤑 Revenue Streams | List your sources of revenue | $49/year (30-day Free Trial) | | 💵 Cost Structure | List your fixed and variable costs | Hosting costs: Heroku → $100

People costs: $40 * $65/hr → $10k/month | | 📈 Key Metrics | List the key numbers that tell you how your business is doing | - Sign-ups

• Created gallery
• Shared content
• Invited viewers
• Paid after trial | | 💪 Unfair Advantage | Something that cannot easily be bought or replaced | Community-focused |