<aside> 📄 Send within 24 hours of a qualified call. The proposal is your second pitch — make it concrete, scoped, and urgency-aware.

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Cover

• [ ] Their company name
• [ ] Project title
• [ ] Date sent + your name

Their problem in their words

• [ ] Quote them directly from the discovery call
• [ ] Quantify the cost of the problem (lost revenue, time, churn)

Your solution

• [ ] What you'll deliver — itemized
• [ ] Timeline with weekly milestones
• [ ] Who's involved on your side

Investment

• [ ] Total price
• [ ] Payment schedule (50/50 standard, 30/30/40 for longer projects)
• [ ] What's NOT included (scope guard)

Next step

• [ ] Sign + 50% deposit by [date]
• [ ] Kickoff call within 5 business days